Hotel & Airbnb Content Creation
A beautiful property deserves content that does it justice.
I specialise in creating authentic, high-quality social content for hotels and Airbnbs — the kind that stops the scroll, builds trust, and makes people think I need to stay here.
From atmosphere-driven video to polished static imagery, I work to capture the real soul of a space, so your ideal guests can see exactly what's waiting for them.
Before I worked in content creation, I wrote property listings for a holiday cottage company - learning what actually makes a stay desirable, not just photogenic. That experience on both sides, guest and company, shapes how I shoot hotel and Airbnb content now. I know what turns a browse into a booking, and how to capture a property so it feels real rather than staged.
Video Content
Pembrokeshire
Property overview
Samoens, France
Property overview
St Andrews, Scotland
Property overview
Grasmere, The Lakes
Property overview
Chiang Mai, Thailand
Property overview
Newcastle
The details
St Andrews
Vlog style
Singapore
Property overview
Travel UGC Content for:
Paid social ads
Hotel & Airbnb listings
Tourism campaigns
Website landing pages
Organic social media
Experience & activity brands
Types of Content:
• Property tours
• “Day in the life” travel vlogs
• Hook-driven ad creatives
• Testimonial-style content
• Lifestyle travel photography
Why work together?
With experience in both social media marketing and a background in holiday cottage sales, property listings and writing copy, the two combined make for a powerhouse in creativity and knowledge in both industries.
What happens after I contact you?
Once you reach out, I'll get back to you within 48 hours. We'll have a relaxed introductory chat, usually over email or a quick call, where I'll ask a few questions about your property, your goals, and any upcoming availability. From there, I'll put together a tailored proposal outlining exactly what I'd create for you, along with pricing and timelines. No pressure, no hard sell, just a straightforward conversation to see if we're a good fit.
What does our collaboration look like?
Every project starts with a conversation. Before anything is filmed or photographed, I take the time to understand your property, your guests, and the feeling you want to create. From there, I handle everything - from planning the content angles and shot list through to filming, editing, and delivering your final files. You stay as involved as you'd like throughout, and I'll keep you updated on where things are at.
Can I ask for edits?
Absolutely. Every package includes a round of revisions, because I want you to feel genuinely excited about the content before it goes anywhere near your socials. I'll always walk you through the edit before delivery so you can share your thoughts, and if something isn't quite right, we'll get it there.
How long does the whole process take?
Timelines vary depending on the scope of the project, but most shoots are turned around within 7–10 working days of filming. I'll always give you a clear timeline before we begin so you know exactly when to expect your content.
Do you stay at the property?
Wherever possible, yes and honestly, it makes all the difference. Staying overnight means I can capture your property across different times of day, from morning light through to evening atmosphere, giving your content real depth and variety. It's also what allows me to experience your space the way your guests do, which is exactly what makes the content feel authentic rather than staged. We'll discuss the logistics of this as part of your proposal, and everything is agreed transparently upfront.
What do I need to do to prepare?
Not much - I'll send you a short prep guide ahead of the shoot with a few simple suggestions (things like ensuring communal spaces are tidy and key features are accessible). Beyond that, you can leave the creative direction to me. I come with a clear plan so the shoot runs smoothly and efficiently for everyone.
